Creating custom labels for your products is an essential part of the product packaging process. Not only do they provide a way to identify and distinguish your products, but they can also be used to convey key information about them.
From concept and design to final production, creating custom labels requires careful consideration, time, and effort to ensure everything runs smoothly. This guide will take you through the entire label creation process from start to finish, so you can make sure your product stands out on store shelves.
What is custom label printing?
Custom label printing is the process of creating labels for products by printing your custom design onto a variety of materials. It entails designing, selecting materials, and using specialized machinery to create labels that are unique to your product.
You can either print your own custom labels or outsource the entire process to a professional custom label printing business (more on that in just a second).
With custom labels, you can ensure that your product stands out from the competition, communicates essential information and represents your brand.
Is it cheaper to print your own labels?
The cost of custom label printing depends on the number of labels you need and the job’s complexity. Generally, custom label printing is cheaper than other branding methods, as you do not have to print directly onto your surface or modify your packaging.
It can be cheaper to print labels at home if:
- you want to print a small quantity
- you opted for a simple shape
- you chose a standard material
- you already have the equipment needed
For larger orders, special requests and the best gear, it is usually cheaper to go with a professional printing service as you will often receive bulk discounts and can invest your own time into more important issues.
Design tips for creating your own custom labels
No matter which option you choose, you still get to create your very own design. And we even have some expert tips for you.
1. Decide on the shape of your label
When creating custom labels for your products, it is essential to decide on the shape of your label before you start designing. This is because the shape of a label can affect how easy it is to read and the overall look of your product packaging. Shapes can also convey different messages or evoke certain feelings in potential customers. Therefore, taking the time to carefully consider what label shape best fits your brand and product will help ensure that you have a practical design that stands out from competitors.
2. Choose a font that is easy to read
Choosing the right font for your custom labels can make a huge difference in how easy they are to read and understand. When selecting a font, it’s important to consider legibility, size and any special effects you may want to add. Opt for fonts that reflect the feel of your brand and are easy to read even from a distance.
3. Select a material that represents your brand
The material you select for your custom labels can affect the overall look and feel of your product packaging. It is important to choose a material that is durable enough to withstand wear and tear, but still reflects the look and feel of your brand. Consider options such as paper, vinyl, polyester or foil labels to give your product packaging a unique touch.
4. Add your logo or other artwork
Your custom label design should also include a logo or other artwork that is consistent with the look and feel of your brand. This is important because it helps customers quickly identify your product among other brands on store shelves. You can also use artwork to add a personal touch to your labels, such as adding an illustration or a cute pattern. For more label design tips, click here.
Custom label printing is a great way to ensure your product stands out from the competition and communicates essential information. With just a few design tips, you can create labels that are unique to your brand while still being cost-effective. Whether you print them yourself or get professional help, custom labels will give your products an edge over other brands on store shelves. So why wait? Start designing your own custom labels today and watch as they drive sales for your business!
